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Content is King is a phrase you may have heard


Bill Gates wrote an essay called 'Content is King' in 1996 and ever since marketing folk and search engine optimisers have used and over used this phrase and meme generators have created content is king based imagery and gifs a plenty.

What does 'Content is King' actually mean?

The meaning behind this SEO phrase Content Is King is to emphasise the importance of content, whether that content is an article, video, image or any other media type. The quality of the content is the most important factor to any audience whether that is a real human or a bot. If a real human finds value in the content then there is a strong likelihood that a search engine will also find it highly valuable through a number of different metrics, like backlinks and social media shares.

Since the beginning of search engine development how content is viewed and indexed has progressively improved. For a time you could litter a webpage full of keywords also known as keyword stuffing and you'd be able to rocket up the search engine rankings, this thankfully, is no longer the case as the algorithms have become more intelligent. Quality content helps search engine algorithms better understand the context of a website, and relevance ensures that people are served the right information when they are searching for it. By creating content that is both high-quality and relevant to the topic, you can help your website rank higher in search results.

Content that is well-crafted, optimised for search engine algorithms, and engaging for users will help your website rank higher in the search engine results pages otherwise known as SERPs. Quality content should also include visuals and multimedia elements that are using appropriate SEO attributes to make it more appealing to users and easily recognised by the search engine bots.

The job of optimising content and making Content Is King appropriate and relevant is a tireless job. Search engine algorithms are constantly changing and evolving, making it difficult for content marketers to keep up with the latest trends. These algorithm updates have a huge impact on how content is ranked and displayed in SERPs. As such, it is essential for content marketers to stay abreast of these changes in order to optimise their content for better visibility.

Algorithm updates can affect many aspects of content marketing, including keyword optimisation, link building strategies, and overall SEO performance. What was once working well may very well change within a few months and updates can be required and tweaks to existing strategies.

How much content is needed for Content Is King?

Creating content for your website can be a daunting task, we plan to write an article a week and it takes many hours of research and re-writing to post these articles. While the amount of content you should include on a webpage depends on several factors, such as the purpose of the page and the type of audience it is targeting, it is generally recommended to have at least 250-300 words of content per page we've found. This ensures that visitors have enough information to make an informed decision and take action. but also having more content as we've explained, can help your website rank higher in SERPs which is a large factor for us in making these articles. Investing in quality content creation can be beneficial for both end users engagement and SEO so put those thinking caps on and write an article.

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