SEO Attribute blog

Exploring SEO tips and SEO techniques

Back to blog

What are HARO backlinks?


SEO Essentials 1st

Before we get into the exploration of HARO links, it's essential to understand the essence of SEO.

The internet can be imagined as a colossal library, housing billions of websites, each a repository of information. When you initiate a search on Google or any other search engine, it's akin to dispatching a librarian (the search engine) on a quest to uncover the most pertinent books (websites) that align with your query. This librarian, or search engine, employs a set of criteria to discern which books (websites) to recommend first. These criteria include keywords, top-notch content, user experience, and, significantly, links.

Links function as bookmarks, signifying the significance and authority of a book (website) in the library. When other books (websites) reference a particular book (website) through links, it's tantamount to endorsing it as a trustworthy source. Search engines take note of these endorsements, and websites with more authoritative references frequently earn higher placements in search results.

The Integral Role of Links in SEO

Links assume a pivotal role in SEO for a variety of reasons:

  • Credibility and Reliability: When respected websites link to yours, they imbue it with credibility and reliability. Search engines presume that if a reputable source endorses your content, it must be of value.
  • Traffic Generation: Links serve as thoroughfares to your website. The more high-quality links you possess, the greater your potential for attracting visitors.
  • Enhanced Ranking: Search engines weigh the quantity and quality of backlinks when determining website rankings. Premium links can significantly elevate your site's position on SERPs.
  • Authority and Proficiency: Linking to authoritative sources and garnering links from them can establish your website as an expert within your niche.

Introducing HARO Links: A Game-Changer in SEO

HARO, or Help a Reporter Out, stands as a platform that facilitates connections between journalists and bloggers seeking expert sources for their articles. Conceived by Peter Shankman in 2008, HARO has metamorphosed into an invaluable resource for journalists and marketers alike.

Now, what exactly are HARO links? These are the links procured via HARO by responding to journalists' inquiries and furnishing expert insights or quotes relevant to your domain. When a journalist integrates your input into their article and links back to your website as the source, you earn a coveted HARO link.

HARO links confer several distinct advantages for SEO:

  • High-Quality Backlinks: HARO establishes connections with reputable publications, affording you access to premium backlinks that can substantially elevate your website's authority.
  • Traffic Influx and Exposure: Your appearances in authoritative publications not only yield backlinks but also channel targeted traffic to your website and introduce your brand to a broader audience.
  • Diverse Link Portfolio: A diverse array of backlinks, including HARO links, communicates to search engines that your website is a valuable resource spanning multiple niches.
  • Brand Authority: Your consistent contributions to articles as an expert in your field forge your brand's identity as a trusted fount of information.

Get a monthly email with the newest SEO Attribute updates and tips.

Delivered to your inbox

Guest blogging for SEO backlinks

A study by SEMRush found 53% of digital marketing specialists say that guest blogging (or guest posting) is the most effective way to gain backlinks.

Aira in 2020 found that guest blogging was the 3rd most effective way to build backlinks over half of respondents said they use it.

Buy a guest article